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Why Franchising31/10/2011
 
Franchising offers individuals an excellent shot at attaining the American dream of owning a business-but with much of the risk removed. In effect, the franchisee is able to launch a new business without any of the usual growing pains. Someone else has already made-and corrected-the most important mistakes, ironed out most of the wrinkles, and invented a working system.
There is that additional comfort level that franchisees derive from the availability of ongoing support services-the knowledge that while they are in business for themselves, they never are in business by themselves. It also means being able to benefit from collective purchasing power and advertising programs.
Worldwide, franchising is currently riding a wave of global growth unparalleled in its history. And for the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success. That type of person thrives in a space somewhere between the Lone Ranger and the Corporate Drone. In other words, franchising provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.
Be your own boss
This ranks atop of the many good reasons to choose franchising. The desire to control your own destiny, to build a business for yourself and a legacy for your children, has always been a powerful motivator in business and in life. If that's not enough on its own, further motivation is provided by the never-ending cutbacks in corporate life, not only in job security and benefits, but in pensions and health insurance for retirees. Franchise ownership combines a sense of independence (within limits) with a greater level of security.
Hard work is rewarded
There's nothing better for the entrepreneurial spirit than being rewarded directly for their effort. That usually is not possible in corporate life, where bonuses (if any) are based more on salary or employment level than on individual merit or performance. Hard work may be its own reward, but it's even better when the income directly reflects the output.
Despite the definite advantages and benefits offered by franchising, nothing is certain in business; success is neither automatic nor guaranteed. Assuming a solid business model, a brand that sells, and proper training and ongoing support from the franchisor, franchise ownership still requires hard work, with results accomplished over time. Otherwise, everybody would hop on board. There are plenty Middle East Franchise opportunities but Franchising is not for everybody.
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